http://www.textfugu.com Online Japanese Textbook For Self-Teaching Japanese Thu, 29 Jul 2010 17:36:46 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.textfugu.com/pricing/comment-page-1/#comment-135 The Magic Of A 110% Guarantee | Hello, Ko Sat, 19 Jun 2010 21:39:06 +0000 http://www.textfugu.com/?page_id=2663#comment-135 [...] Making The Guarantee More Prominent. A while back I sent out a survey to TextFugu members to learn more about them and why they purchased TextFugu. By far, the number one reason was the down-to-earth writing style, but one of the options was the 110% guarantee. This came in pretty low – only around 10% of people took this into consideration, according to the survey. I do wonder, though, if the guarantee would be more important if it was more prominent. Right now, it’s there in the list of features, but doesn’t stand out much. I’d like to test to see if making the 110% guarantee a bigger part of the home page would make any difference. There are plenty of people who hit the payment page and then bounce, and I’m curious if highlighting this would help reduce bounciness on the page and increase conversions. (update: I just added something up… no A/B test, but writing this made me realize I should put something there on the payment page) [...] [...] Making The Guarantee More Prominent. A while back I sent out a survey to TextFugu members to learn more about them and why they purchased TextFugu. By far, the number one reason was the down-to-earth writing style, but one of the options was the 110% guarantee. This came in pretty low – only around 10% of people took this into consideration, according to the survey. I do wonder, though, if the guarantee would be more important if it was more prominent. Right now, it’s there in the list of features, but doesn’t stand out much. I’d like to test to see if making the 110% guarantee a bigger part of the home page would make any difference. There are plenty of people who hit the payment page and then bounce, and I’m curious if highlighting this would help reduce bounciness on the page and increase conversions. (update: I just added something up… no A/B test, but writing this made me realize I should put something there on the payment page) [...]

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